Tras Landmark Decision Enhancing Transparency And Reducing Nuisance Calls

TRAI Orders Telecom Operators to Shift Telemarketing Calls to Blockchain Platform by September 30

TRA's Landmark Decision: Enhancing Transparency and Reducing Nuisance Calls

Key Takeaways:

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Telecom operators must migrate 140-series telemarketing calls to a blockchain-based DLT platform.

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The move aims to control promotional calls, including robotic calls, auto-dialers, and pre-recorded messages.

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The DLT platform will provide transparency and accountability, reducing nuisance calls for consumers.

In a groundbreaking move, the Telecom Regulatory Authority of India (TRAI) has issued a directive to all network providers, instructing them to shift telemarketing calls to a blockchain-based Distributed Ledger Technology (DLT) platform by September 30, 2023. This landmark decision is a significant step towards curbing the menace of unsolicited promotional calls and ensuring a more transparent and accountable telemarketing ecosystem.

The directive applies to all 140-series numbers currently used for promotional purposes. The DLT platform, powered by blockchain technology, will provide a tamper-proof and auditable record of all telemarketing activities, enabling both consumers and authorities to track and identify the origin of unsolicited calls.

This move is a major victory for consumers who have long been plagued by nuisance calls. The DLT platform will empower consumers to easily identify and report spam callers, while also providing telecom operators with the necessary tools to effectively monitor and regulate telemarketing activities.

Benefits of the DLT Platform: Enhancing Transparency and Accountability

• Tamper-proof record: The blockchain-based DLT platform provides an immutable and verifiable record of all telemarketing activities, ensuring transparency and accountability.
• Easy tracking and identification: Consumers can easily track the origin of unsolicited calls, enabling them to report spam callers and seek redressal.
• Improved monitoring and regulation: The DLT platform provides telecom operators with enhanced visibility and control over telemarketing activities, enabling them to effectively monitor and regulate the industry.

Conclusion: A Paradigm Shift in the Telemarketing Landscape

TRAI's directive to migrate telemarketing calls to a blockchain-based DLT platform is a transformative step in the fight against nuisance calls. The DLT platform will introduce a new era of transparency, accountability, and consumer empowerment in the telemarketing landscape.

This move is a testament to TRAI's commitment to safeguarding consumer interests and fostering a healthy and ethical telecommunications ecosystem. As the telecom industry embraces the DLT platform, consumers can expect a significant reduction in unsolicited promotional calls and a more streamlined and efficient telemarketing experience.